Working as Creative Director with my strategic colleagues at Kelton Global, we were engaged to create a full rebranding program for Renaissance Learning, one of the leading educational software solution providers trusted by teachers, school leaders and students for k12 assessment, reading and practice.
We worked to identify key strategic elements of the brand, their history, offerings, promise and long reputation in the educational software space. With the introduction of several new products on the horizon, we created a new product grouping and hierarchy solution, a new identity with exhaustive brand guidelines and a wealth of internal materials for training and on-boarding with the new brand.
WHAT I DID
Logo & Identity Design
Branding, Visual and Voice Guidelines
Digital & Print Design Templates
Website Design Direction
Tradeshow & Environmental Graphics