Beall Financial & Insurance Services approached me to reimagine their entire marketing presence — identity design, guidelines, print collateral and interactive.
A well-established Newport Beach and Redlands-based firm, Beall wanted a system that stood out from a ‘sea-of-sameness’ so prevalent in financial and insurance industry marketing materials.
Together we created a modular marketing solution that allows them to easily mix and match materials to tailor their message to a variety of industries – breweries, wineries, manufacturing and technology clients, as well as their financial services for general business and personal insurance clients, all the while maintaining their unique stylized brand identity.
The Brewery Insurance division in particular has grown exponentially, and Beall’s presence at craft brewing conferences and events across the country can’t be missed.
WHAT I DID
Brand Voice Identity Design
Print Collateral Design
Digital Marketing Design
Social Media Marketing
Trade Show Branding
User Interface Design
Photography Art Direction