My clients and experience have spanned a wide range of industries and projects.
For Westfield, the world’s largest retail property group, I helped reposition and revitalize over a dozen ultra-premium shopping centers. Disney tapped me to help them enter and disrupt the $160 billion wedding business with the Disney promise of quality, sans the “mouse”. Dominican University of California brought me in to revamp their branding to stand out in an increasingly competitive private education marketplace. Napa County California hired me to create their first comprehensive design guidelines including redesigning the official County Seal. In Las Vegas, I worked with the Venetian Resort and Casino to create their overall property positioning, including the advertising and marketing efforts for the Guggenheim and Hermitage Museums located within. In the technology sector, I spearheaded the global design and branding efforts for the “Intel Inside” processor marketing program, now the textbook case study for ingredient branding.
All these programs have this in common: what I produced broke through the clutter, dramatically increased awareness, market share and revenue.
WHAT OTHERS HAVE SAID ABOUT WORKING WITH ME...
“Rick led us painlessly on our journey to a new seal and overall look for Napa County that is classic yet modern. We got exactly what we were looking for in terms of the product, and much more than we hoped for in terms of customer service and guidance. It was a pleasure to work with him.”
Elizabeth Emmett, Public Information Officer, Napa County, California
“Rick is impeccable. His judgment is spot on and he provides flawless service at the speed of light. He possesses both an incredibly sophisticated eye for design and also limitless patience to communicate with our team on the myriad details, questions, and requests we shoot to him. Rick always delivers a final product that exceeds our high expectations, but best of all it is a sincere pleasure to work with him.”
Kay Yun, Chief Operating Officer, Health Evolution Partners
“Rick is an absolute joy to work with! He really understands our needs, bring smart solutions and ALWAYS delivers.”
Nicole Imburger, VP Product Experience & Consumer Insight, Westfield Group – U.S.
“We consider Atwood Design Studio to be a significant partner of ours as we seek to grow our business. Rick has the unique ability to combine graphic and technical talents with a higher order strategic sensibility.”
Patrick Sherwood, Former CEO Publicis Group USA / Chemistri
SELECT CLIENTS & BRANDS I’VE WORKED WITH