<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Sun, 01 Aug 2010 06:56:50 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Work : Blog</title><link>http://www.atwooddesignstudio.com/work-blog/</link><description></description><lastBuildDate>Sat, 12 Sep 2009 06:07:45 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.5 (http://www.squarespace.com/)</generator><item><title>HELLO</title><dc:creator>Atwood Design Studio</dc:creator><pubDate>Sun, 06 Sep 2009 02:44:50 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/9/5/hello.html</link><guid isPermaLink="false">304818:3147732:2847803</guid><description><![CDATA[<p><span style="font-size: 14px;">Atwood Design Studio is a strategic, branding, graphic design and advertising boutique that helps forward thinking clients express and implement their brand experience across multiple touch-points in meaningful, audience relevant ways.</span></p>
<p><span>We take the methods and philosophies gained over two decades of working with some of the world's leading brands and apply the same approach to our medium and small size business clients. This process allows our clients, no matter how large or small, access to the same style strategic thinking and top creative at a fraction of the cost of many larger design offices.</span></p>
<p>This website is a place for us to share ideas, stories, interesting links and videos on the intersections of design, culture, marketing, business, and of course, our work.&nbsp;</p>
<p><em>Click on any of the thumbnails to see the full project slideshow.</em></p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-2847803.xml</wfw:commentRss></item><item><title>Brand Design &amp; Website Development for OC Trainer</title><category>Branding</category><category>Identity</category><category>Interactive</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Sun, 06 Sep 2009 02:39:46 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/9/5/brand-design-website-development-for-oc-trainer.html</link><guid isPermaLink="false">304818:3147732:5095568</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><a href="http://www.octrainer.net/"><img src="http://www.atwooddesignstudio.com/storage/OCtrainer.jpg?__SQUARESPACE_CACHEVERSION=1252735662266" alt="" /></a></span></span></p>
<p>Client: OC Trainer &nbsp;// &nbsp;Project: Identity Design &amp; Branding, Website Design &amp; Development, Photography, Video Design and Production, Content Management System<br />Visit <a class="offsite-link-inline" href="http://www.octrainer.net">OCTrainer.net&nbsp;</a></p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-5095568.xml</wfw:commentRss></item><item><title>Pandora on Android Advertising</title><category>Advertising</category><category>Collateral</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Sat, 05 Sep 2009 01:00:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/9/4/pandora-on-android-advertising.html</link><guid isPermaLink="false">304818:3147732:5144497</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.atwooddesignstudio.com/storage/pandoraad2.jpg?__SQUARESPACE_CACHEVERSION=1252545164876" alt="" /></span></span></p>
<p>Client: Pandora.com &nbsp;// &nbsp;Project: Print advertising announcing Pandora on T-Mobile Android handsets.</p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-5144497.xml</wfw:commentRss></item><item><title>Noted: When Design Gets In The Way</title><category>Noted</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Wed, 17 Jun 2009 20:00:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/6/17/noted-when-design-gets-in-the-way.html</link><guid isPermaLink="false">304818:3147732:5100137</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.atwooddesignstudio.com/storage/times.jpg?__SQUARESPACE_CACHEVERSION=1252267446904" alt="" /></span></span></p>
<p>From the Design Observer: When it comes to fulfilling simple human desires, can design get in the way?</p>
<p><em>Readers of Design Observer may be sick of the High Line by now. I know that I sort of am. The product of a&nbsp;design competition&nbsp;with over 700 entries,&nbsp;designed to within an inch&nbsp;of its minutely cultivated life, and surrounded by some of the&nbsp;chicest real estate&nbsp;in town, the half-mile southern stretch of this elevated New York City park has been so deliriously popular that&nbsp;crowd control&nbsp;has become a serious problem.</em></p>
<p><em><a href="http://observatory.designobserver.com/entry.html?entry=8767">Read the entire article here.</a></em></p>
<div><span style="font-family: verdana, arial, sans-serif; color: #000000; font-size: small;"><span style="line-height: 17px;"><br /></span></span></div><p>Source: When Design Gets In The Way (http://observatory.designobserver.com/entry.html?entry=8767)</p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-5100137.xml</wfw:commentRss></item><item><title>New Website For Evolution</title><category>Branding</category><category>Interactive</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Mon, 15 Jun 2009 19:11:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/6/15/new-website-for-evolution.html</link><guid isPermaLink="false">304818:3147732:4348534</guid><description><![CDATA[<p><a href="http://www.evolutionla.com"><span class="full-image-block ssNonEditable"><span><img src="http://www.atwooddesignstudio.com/storage/evolutionweb.jpg?__SQUARESPACE_CACHEVERSION=1245179558542" alt="" /></span></span></a></p>
<p>Client: Evolution LA&nbsp; //&nbsp; Project: Website Design &amp; Development<br />Website Design, Content Design, Content Management System<br />Visit <a class="offsite-link-inline" href="http://www.evolutionla.com" target="_blank">EvolutionLA</a></p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-4348534.xml</wfw:commentRss></item><item><title>Noted: Can Design Save the Newspaper?</title><category>Noted</category><category>design</category><category>newspaper. lecture</category><category>ted</category><category>video</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Thu, 16 Apr 2009 18:17:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/4/16/noted-can-design-save-the-newspaper.html</link><guid isPermaLink="false">304818:3147732:3827449</guid><description><![CDATA[<p><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param> <param name="flashvars" value="vu=http://video.ted.com/talks/embed/JacekUtko_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/JacekUtko-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=501" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/JacekUtko_2009-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/JacekUtko-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=501"></embed></object></p>
<p>Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.</p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-3827449.xml</wfw:commentRss></item><item><title>Brand Marks</title><category>Identity</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Wed, 01 Apr 2009 21:38:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/4/1/brand-marks.html</link><guid isPermaLink="false">304818:3147732:2911014</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.atwooddesignstudio.com/storage/logos2.jpg?__SQUARESPACE_CACHEVERSION=1241468923773" alt="" /></span></span><span class="full-image-block ssNonEditable"><span><img src="http://www.atwooddesignstudio.com/storage/logos9.jpg?__SQUARESPACE_CACHEVERSION=1248464688190" alt="" /></span></span></p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-2911014.xml</wfw:commentRss></item><item><title>Pandora Advertising Sizzle Video</title><category>Advertising</category><category>Motion</category><category>b2b motion graphics</category><category>pandora</category><category>reel</category><category>sizzle</category><category>video</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Fri, 23 Jan 2009 02:17:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/1/22/pandora-advertising-sizzle-video.html</link><guid isPermaLink="false">304818:3147732:2911579</guid><description><![CDATA[<p><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" width="640" height="375" codebase="http://www.apple.com/qtactivex/qtplugin.cab">
<param name="src" value="http://www.evolutionlamedia.com/webmedia/news_pandora_a.mov" />
<param name="autoplay" value="false" />
<param name="controller" value="true" />
<param name="loop" value="false" /> <embed width="640" height="375" src="http://www.evolutionlamedia.com/webmedia/news_pandora_a.mov" autoplay="false" controller="true" loop="false" pluginspage="http://www.apple.com/quicktime/download/"></embed>
</object></p>
<p>Client: Pandora.com &nbsp;// Project: Advertisers Sizzle Video<br />Produced by <a href="http://www.evolutionla.com/" target="_blank">Evolution.&nbsp;</a></p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-2911579.xml</wfw:commentRss></item><item><title>Noted: Obsessive Branding Disorder</title><category>Article</category><category>Design Observer</category><category>Noted</category><category>branding</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Thu, 08 Jan 2009 00:23:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/1/8/noted-obsessive-branding-disorder.html</link><guid isPermaLink="false">304818:3147732:2911326</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.atwooddesignstudio.com/storage/nsacar.jpg?__SQUARESPACE_CACHEVERSION=1233016012519" alt="" /></span></span></p>
<p>From Design Observer. Debbie Millman on Obsessive Branding Disorder.</p>
<p><em>The current discipline and practice of branding is both obsessively fascinating and shamelessly polarizing. Because our lives are so entwined with brands, it has become difficult to distinguish between our beliefs and our brand preferences. From Apple to Starbucks, from Rachel Ray to Tiger Woods, corporations and individuals alike are immersed in a brand ethos. As a result, branding has become one of the most significant influences on both public consciousness and the contemporary visual environment and it is a fiercely debated subject.</em></p>
<p><em><a href="http://www.designobserver.com/archives/entry.html?id=38882" target="_blank">Read the entire article here</a>.</em></p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-2911326.xml</wfw:commentRss></item><item><title>Asempra Technology Branding &amp; Design System</title><category>Advertising</category><category>Branding</category><category>Collateral</category><category>Identity</category><category>art direction</category><category>branding</category><category>brochures</category><category>graphic design</category><category>identity</category><category>logo</category><category>logos</category><category>photography</category><category>website</category><dc:creator>Atwood Design Studio</dc:creator><pubDate>Tue, 06 Jan 2009 19:24:00 +0000</pubDate><link>http://www.atwooddesignstudio.com/work-blog/2009/1/6/asempra-technology-branding-design-system.html</link><guid isPermaLink="false">304818:3147732:2914121</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><a style="text-decoration: none;" href="http://www.atwooddesignstudio.com/asempra-technologies/"><img src="http://www.atwooddesignstudio.com/storage/asempra-concept.jpg?__SQUARESPACE_CACHEVERSION=1241468228397" alt="" /></a></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><a href="http://www.atwooddesignstudio.com/asempra-technologies/"><img src="http://www.atwooddesignstudio.com/storage/asempra.jpg?__SQUARESPACE_CACHEVERSION=1241468244706" alt="" /></a></span></span></p>
<p>Client: Asempra Technologies // Project: Identity Design<br /><em>Click on thumbnails to view <a href="http://www.atwooddesignstudio.com/asempra-technologies/">full case study.</a></em></p>]]></description><wfw:commentRss>http://www.atwooddesignstudio.com/work-blog/rss-comments-entry-2914121.xml</wfw:commentRss></item></channel></rss>