Westfield Valley Fair
Strategic Development, Collateral Design
After months of strategic work sessions with the clients representative developers, marketers and architects, we created a significant body of work relative to the brand driver and positioning of Westfield Valley Fair - one of the most successful centers in the Westfield global portfolio. Created as a pure tease, solely to generate industry 'buzz' prior to redevelopment, this piece poses several targeted questions. and shares dramatic statistics reflective of the primary trade area of the center. Layered into these surprising questions, facts and figures is a booklet rich in imagery, luxury and promise. The piece utilizes many luxury printing and finishing techniques like UV coating, dull and matte varnishes, exotic papers and stitched binding to instantly communicate the centers promise: Where success lives.
Strategic Development, Collateral Design
After months of strategic work sessions with the clients representative developers, marketers and architects, we created a significant body of work relative to the brand driver and positioning of Westfield Valley Fair - one of the most successful centers in the Westfield global portfolio. Created as a pure tease, solely to generate industry 'buzz' prior to redevelopment, this piece poses several targeted questions. and shares dramatic statistics reflective of the primary trade area of the center. Layered into these surprising questions, facts and figures is a booklet rich in imagery, luxury and promise. The piece utilizes many luxury printing and finishing techniques like UV coating, dull and matte varnishes, exotic papers and stitched binding to instantly communicate the centers promise: Where success lives.