Where many agencies and designers like to prove their worth and pump up their egos by rattling off the latest buzzwords, their proprietary strategy techniques, or their patented process, I’ll just share some of the things that I think sets this studio apart:
• Great strategic marketing, design and advertising services should be available to any business no matter how large or small. My background lets me use big agency thinking and methods, with small agency prices and service.
• I always take a cross-disciplinary approach to any assignment, taking a 360-degree view of my client’s problems, to offer up the most appropriate and productive solutions.
• I think today’s marketplace is more visually polluted than ever before—and will continue to become even more so. Which means that standing out isn’t enough, you need to stand out for all the right reasons, fully aware of your surroundings.
• I have no “layers” of staff or bureaucracy to get in the way of producing great work, and producing it quickly.
• I believe in being my client’s partner, and not their vendor.
• I believe in using the latest technology and employ rich online tools for communication and productivity to ensure that projects stay on time and on budget.
• My ultimate client isn’t just you. It’s your audience, customer, partner, supplier and investor.
I’m proud to say that the programs and solutions I’ve created for my clients have proven themselves not only in the marketplace, but have also been recognized for excellence by many industry awards including the Adweek Icon, The Clio Awards, The American Marketing Awards, The Maggies, Effies and Mobius awards as well as publications such as Communication Arts, Graphic, Graphic Design USA and many others.
I’ve worked with clients large and small, global and local including:
Biography
Rick Atwood’s diverse background in strategy, storytelling, business, design and advertising allow him to create communication programs that truly resonate with their target audiences. Rick’s extensive client list includes technology pioneers like Intel, SGI and Motorola, consumer packaged goods brands like Clorox, Dreyer’s and Kraft, as well as industry leaders like Disney, Versace, Gordon Biersch and Ghiraradelli Square.
Atwood Design Studio consults with a select group of clients including Napa County California, Westfield Group, Pandora.com, The George Lucas Educational Foundation, Foster’s/Beringer Blass, Palmaz Vineyards, Dominican University of California, Asempra Technologies and IDEO to name a few.
Rick was formerly Senior Vice President, Director of Design, for Goldberg Moser O’Neill Advertising in San Francisco, a $450m/year, nationally recognized creative advertising leader (later merged with IPG’s Boston based Hill, Holliday, one of the top 20 advertising agencies in the U.S.), and was responsible for the agencies’ integrated marketing, branding, advertising and design offerings for clients such as Kia Motors, The Venetian Hotel & Casino, Cisco Systems, Sybase and Sempra Energy and many others. Rick’s work has been recognized by Communication Arts, Print, The Clios, The Effies, The American Marketing Awards and the Adweek Icon Award among others.